> For the complete documentation index, see [llms.txt](https://help.skoobot.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.skoobot.com/automation/instagram-broadcast.md).

# Instagram Broadcast

## What are Instagram Broadcasts? <a href="#what-are-instagram-broadcasts" id="what-are-instagram-broadcasts"></a>

Instagram Broadcasts are a way for businesses or influencers to send messages directly to a group of people on Instagram. These messages appear in the Direct Messages section and are a great way to share important updates, offers, or news with followers in a personal and easy way.

***

## Why to use Instagram Broadcasts? <a href="#why-to-use-instagram-broadcasts" id="why-to-use-instagram-broadcasts"></a>

* **Direct Communication**: Send messages directly to your followers' inbox, ensuring higher visibility.
* **Targeted Messaging**: Reach specific groups of followers with personalized content.
* **Promote Offers and Updates**: Share time-sensitive news, promotions, or new products.
* **Stronger Engagement**: Messages feel more personal, encouraging followers to take action.

***

## How to setup Instagram Broadcasts? <a href="#how-to-setup-instagram-broadcasts" id="how-to-setup-instagram-broadcasts"></a>

* Log into your SkooBot and go to the Instagram Bot.

<figure><img src="/files/91tI8saAKx7KpPqaJxLL" alt=""><figcaption></figcaption></figure>

* Go to "**Instagram Automation**".

<figure><img src="/files/VLLu2TolFV7yOmnGdcnK" alt=""><figcaption></figcaption></figure>

* You will automatically be on the Broadcast page. Give the broadcast a name and then click "**Continue**".

<figure><img src="/files/AQI1qpg92B6S4nPafWrN" alt=""><figcaption></figcaption></figure>

* Fill all the details in the a shown on the form:
  1. Broadcast Name: The name of the broadcast.
  2. Flow: The flow that will be broadcasted(recommended to keep the flow small)
  3. Groups: The Groups to which the broadcast will be sent.
  4. When to Send: Can send now, or select date and time slot to send broadcast.

<figure><img src="/files/FEzplHdD29RaiPxUqbOi" alt=""><figcaption></figcaption></figure>

* Click on the "**Create Broadcast**" to create the Broadcast.

<figure><img src="/files/kfSH3Ni24dlOMNGCbbFV" alt=""><figcaption></figcaption></figure>

And that's it, the broadcast has been created! When the broadcast finishes, it will show "COMPLETED" under the Status heading.

***

## FAQ's: <a href="#faqs" id="faqs"></a>

Here are some common FAQ's that are seen in the Instagram Broadcast section:

<details>

<summary>Can I send a broadcast to all my followers?</summary>

You can only add the people in the broadcast that are in your configured group. You can add people in the group using the Group subtab in the Inbox.

</details>

<details>

<summary>Why is my broadcast not being delivered to some users?</summary>

Broadcasts can fail to deliver due to:

* Users not falling into the selected group
* User inactivity (no interaction within 24h window)
* Instagram restrictions on promotional messaging
* Errors in flow (broken nodes, media not loading)

Always test with a small internal group first.

</details>

<details>

<summary>Can I schedule a broadcast for a later time?</summary>

Yes. Under **"When to Send"**, you can select a specific **date and time**. Make sure your time zone settings in SkooBot are correctly configured to avoid mismatches.

</details>

<details>

<summary>Can I edit a broadcast after creating it?</summary>

Yes, you can edit the broadcast by clicking on the edit button, as well as changing the flow of the connect chatflow.

</details>

<details>

<summary>Can I send broadcasts with images, buttons, or carousels?</summary>

Yes, you can configure your chatflow to send whatever you want!

</details>

***

If everything is correct and you are still unable to move forward, write to us at <support@skoobot.com> . We will respond back within 48 business hours.&#x20;